Hey, folks, want to spend a shitload of money celebrating something that was once supposed to be somber and full of self-denial? Well, be of good cheer, then, because we’re still in the middle of Advent—a holiday I barely knew about until I moved to Britain.
I’m not sure how big a thing Advent is for American Christians. I have the impression that it’s more important to Catholics than to Protestants, but when I lived in the U.S. it was never a noisy enough holiday to have made a dent in this Jewish atheist’s awareness—and that’s in spite of growing up in a Catholic neighborhood and having Catholic godkids. I knew it existed and I knew it involved calendars, and there my knowledge ended. I remember seeing an Advent calendar at a friend’s house. It had a little window to open, and behind that a picture. What kid could resist? But the pictures turned out to be religious and I lost interest.
Assuming I’m right about Advent being more important for Catholics than for (most) Protestants, the British focus on Advent is a reminder that the Anglican Church may be Protestant but it’s very much descended from Catholicism.
The British Advent season seems to be mostly–maybe entirely–about calendars. I can’t seem to stop reading about them, because they’re not just sitting around on a store shelf, waiting for someone to buy them for their kids. They’re popping steroids and growing muscles where no one ever grew muscles before. On their hair. On their teeth. They’re—change the metaphor for me, someone, please—the mega-zombie apocalypse of all Advent calendars.
The newspapers review them almost like movies. And you could go to a lot of movies for the cost of these beasties. The ones for kids might have a reasonable price tag and a piece of chocolate behind each window, but they’re making them for adults now. And not just for adults, for the over-indulged adults of the 1%.
And also for the—I’m making up the numbers here, so don’t quibble—adults for the 5.6% just below them. And for a few for the rest of us who want a few minutes of thinking we can have the lives we see on TV.
Should we start near the top end? I found one for £300. And what do you get for that? Some (I hate to admit it) very nice packaging and a bunch of beauty products.
I just love that phrase, beauty product. You put this stuff on your face and become so beautiful no one will know who you are anymore. That nose you always thought was too long, or too wide, or too whatever? It disappears. Your wrinkles? They have such a nice skim of plaster that you look like a freshly painted wall.
Beauty products are a big thing with these calendars, and one reviewer blames that on the blogosphere, and specifically on beauty bloggers. The internet’s full of them, and of beauty-blog readers, so there’s a built-in way to promote them. In case anyone needs a reminder of how commercial blogging can be—.
In case it isn’t already clear, I’m not getting paid to promote beauty product calendars. That may be linked to the fact that I’m not promoting them. Also that I don’t wear makeup. I already have a face, although you can’t tell that from the photo I use. The face was installed well before I was born and it’ll have to do.
It’s easy to forget how crazy our lust for stuff is (see how neatly I just included you in this) until we’re yanked outside our familiar territory and that unfamiliarity lets us look around and notice how strange things are. So the insanity of Christmas spending? It’s been going on so long it’s hard to see. But a £300 Advent calendar? The world’s gone insane.
You can also spend £90 with an outfit called Cowshed and get a “luxurious Advent calendar packed with a wide range of natural products. Each door opens up to reveal another beauty treat to ensure that you’re well pampered in that hectic Christmas build-up.”
All this from a cowshed? Think Marie Antoinette. She’s out there playing at being a shepherd. Or cowherd. Or, well, she didn’t have to know her cows from her sheep anyway, did she? At a mere £90, this calendar is for commoners—admittedly, only for commoners with £90 to spare, but still, when we start with £300 it begins to look cheap. Still, it lets us play at being Marie Antoinette as we pamper ourselves during that hectic Christmas build-up. We can pretend the servants will put up the decorations.
Or maybe I have Marie Antoinette mixed up with Queen Victoria, but don’t’ worry about it, because we’re moving on.
If you’re beautiful enough already, or set on letting the people you know continue to recognize you, you can get calendars with chocolate (£65 for 24 mini-houses holding a chocolate each), or tools (£44, and the tools are small or they wouldn’t fit in a calendar), or socks (£79) or alcohol (£149.95 for scotch; £124.95 for gin; or, stop the press, I just found one with whiskey for a round £10,000, because once you pass the thousand-pound mark there’s no point in tacking on the change), or stationery (£90 for paperclips, sticky notes, tape, pens, and a—gack—gratitude journal). Or selfie accessories (a steal at £19.99 and who knows when you’ll need a fake mustache for your next selfie).
I did my best to find out if Advent’s gone this wild in the U.S., but Google insists on telling me about Britain and only Britain. Even when I shifted to Google U.S.A., the prices came up in pounds. Lord Google knows what I want to know, or at least what I need to know, or at least where I am and therefore where he can help sell me, and he’s not about to tell me anything else.
But it may also be because luxury Advent calendars aren’t a thing in the U.S. I look forward to finding out once you commenters get loose on this.
The top marks for complete obscenity goes to the 2010 Porsche million U.S. dollar calendar, which included a speedboat, a kitchen, a watch, cufflinks, “fine writing tools” (presumably pens and pencils, but maybe quills, because hey, what do I know about this stuff?), and a pair of running shoes. I don’t know how they packaged it all, but it stood 1.75 meters tall (that’s 5.74 feet, just in case you’re clearing space in your living room). They only made five and even though the price was in dollars they were sold through Harrods in London.
The bakery chain Greggs made a much more down-to-earth calendar with coupons for sausage rolls, lattes, mince pies, and other fairly ordinary stuff. I only mention it because they substituted the sausage roll (with a bite out of it) for the baby Jesus in a nativity scene and it hit the press.
The sausage roll looks, in the context of the Wise Men figures, very big. Maybe that’s why someone took a bite.
All hell broke loose, with expressions of outrage from conservative Christian organizations and accusations that other religions never get insulted this way. Which, in a sense, is true: They get insulted in other, and as far as I can see more damaging, ways. I’m guessing the people hitting the roof haven’t tried flying while in possession of a Muslim name lately.
Anyway, have a somber season of fasting and self-denial, folks. And don’t buy any Porsches until you check with me.