The British are famous for their dry sense of humor, but not long ago they took it out for exercise and got it wet.
What am I talking about? The Natural Environment Research Council will be launching a new polar research vessel, which they say “will be the UK’s largest and most advanced research ship yet. She will allow scientists to carry out research safely and efficiently, even through the harshest of winters, in both Antarctica and the Arctic.”
So far, so unfunny. But in an effort to create the illusion of public involvement, some genius launched a Name Our Ship campaign.
Beware of media consultants bearing catchy ideas. The Research Council didn’t. Instead, they set up a web site, invited public involvement, and it all went wrong. So many people were voting that at one point the site crashed. You think that’s a success?
Nope. The top entry is Boaty McBoatface (ships’ names are italicized, in case anyone’s taking notes), and ol’ Boaty’s the reason so many people voted. Maybe the name caught something the spirit of the times or maybe there’s some more profound reason that I’m too shallow to spot.
After Boaty, you get a couple of serious names and you’ll forgive me if I skip those, right? Then we come to It’s Bloody Cold Here and Usain Boat. After that come Thanks for All the Fish (if you don’t catch the reference, you need to read The Hitchhiker’s Guide to the Galaxy; try to read around the ingrained sexism, because it’s funny in spite of the [I’d like to think] dated attitude) and What Iceberg?
Scroll down a bit and you come to my favorite, Big Metal Floaty Thingy-Thing, as well as Not the Titanic and Boat Marley and the Whalers.
Enough with trying to patch together interesting sentences. Others include:
Fish ‘n’ Chips
Slippery When Wet
Do You Want Ice with That?
Science!!! (I like that one. I hear it in a high, manic, advertising voice.)
It Ain’t Half Cold Mum
Float Like a Butterfly (for anyone who’s not old enough to remember, that’s a Muhammad Ali reference)
Big Ship Innit (in case you’re not British, innit translates to isn’t it) and
Bbrrrrrrr (with, yes, two B’s)
At this point, I was reading names that had thirty or so votes and I lost the will to scroll any further. By way of comparison, Boaty McBoatface had 76,470 votes. The next most popular ones were serious, and they had around 7,000 and 5,000. It’s Bloody Cold Here also had some 5,000 and no apostrophe. I added one. I had to. I trust someone will add it officially if the entry wins. Unless either maritime safety or the law of the sea forbids apostrophes.
After Boaty crashed the website, the Natural Environment Research Council announced that the vote is only advisory and they’ll make the final decision themselves, thank you very much. But you kind of knew that, didn’t you?
So there you have the British sense of humor. You thought I meant the names, right? I don’t. I’m talking about public consultation. Bureaucrats just love consulting the public.So much so that when I had to decide what category to file this under, Traditions won out. What could be more traditional than involving and then ignoring the public?