Bloggers, do you want more views on your blog, preferably without putting any work into it? I’ve discovered the secret, and it’s not one that any of the experts recommend. It’s simple: Screw up.

On Tuesday, I posted a blog I meant to schedule ahead, for November. Life’s a mess right now. Giving myself some leeway looks like a smart move. So within a minute of posting it, I took it down a tucked it into the schedule, where it can slumber till the world’s ready for it–or at least till I am.

But–semi-responsible blogger that I try to be–I thought I’d let followers know what happened, otherwise I’d get helpful messages saying one of my posts had disappeared. I’ve sent a few of them myself. So I put up a three-sentence post titled “Oops.”

And what happened? It got more views than my (admittedly very long) post of why Britain’s called Britain, which I poured a shitload of work into.

What does it all mean, bartender?