How people find a blog, part 4(ish)

It’s that time again, kids—the time when I dig deep into the questions people type into search engines that lead them, however bizarrely, to Notes from the U.K. I’ve left actual quotes in lower case, as search engines do.

Let’s start with:

Old favorites

The most common question I get is why Britain is called Great Britain. Sometime in June, as Britain wobbled toward the referendum on whether leave the European Union, questions about this went through the roof.

Admittedly, I have a low roof, but still, they increased noticeably. I’m not sure if this is because I became more active online (I started answering questions on Quora, which may have convinced search engines that I actually know something or may be completely irrelevant) or because people wanted to be reassured of the greatness of the place that, without the European Union, would be all on its own again. If it’s the latter, I disappointed them, because all great means in this context is big. I doubt anyone changed their vote because of that, but it’s worth knowing.

The question came in an assortment of forms. The most interesting was, “whistle great britain called great britain.” I’m going to guess that’s predictive text. Why do people keep using predictive text?

Irrelevant photo: a dry stone wall, with lichen. Or if you want to see it as a metaphor, feel free.

Irrelevant photo: a dry stone wall, with lichen. Or if you want to see it as a metaphor, feel free.

One person wanted to know “why are we no longer called great britain?” We are, dear. It’s just that there’s this whole set of overlapping names for the landmass, the country, and the component nations. If by the time people reach the end of the list they’re too tired to say “Great Britain” and settle for a breathy “Britain,” it’s no wonder.

A small but steady number of people want to know about lemon drizzle cake—a post I completely blew and should take down but never remember to. It’s not the only recipe I’ve posted, but does anyone want to know about baking powder biscuits, or scones? Nope, it’s always lemon drizzle cake.

A fair number of people wanted to know about storms that hit the U.K. and Ireland in 2015 or 2016. I may (or may not) have amused them, but I doubt I told them what they want to know. But search engines don’t distinguish between information and a simple mention. Sorry, folks.

Another question that comes up each time is about lawyers and their wigs. The most interesting of these was “do british lawyers own their wigs?” (I’ve added the question mark, although search engines leave it off. I just can’t help myself.) The answer, of course, is no. They just grab one out of a box as they go into court, hoping the last wearer didn’t have head lice, then throw it back in when they leave. It’s sort of like the dress-up box in a preschool. If they run short—too many lawyers one day and too few wigs—the last one has to grab a dry mop and set it on his or her head. Sometimes a wise guy will sneak in a bridal veil and someone will be stuck wearing that—and someone will not necessarily be female. In both cases, everyone pretends not to notice the difference.

Of course they own their own wigs.

I just went back to read my original post about lawyers and wigs. I did manage to answer the question. Even though, keep in mind, that when I wrote it no one had asked it.

Every so often, someone will vary the question and ask about judges and wigs, but mostly it’s about lawyers.

One question was whether British barristers feel foolish wearing them. (The wigs, in these questions, are always described as silly. I won’t argue with that.) I’m not a lawyer and I don’t know, but I’m guessing that after a while you stop thinking much about it. I once wore a gorilla suit. I felt extremely silly. But you know, if I’d worn it a second time, I’d have felt less silly.

I made an extremely short gorilla, in case you need to know that.

Whenever I review the search engine questions, I’ll find a handful of Americans who wanted to know what the British think of them. Mostly they want to know if the British hate them (settle down, folks; the rest of the world doesn’t spend all its time thinking about you), but one wanted to know “what brits love about americans.” As far as I can tell, it’s the accent.

One person wanted to know about tourists who hated England. I’m sure you could find a few out there. For everything (turn, turn, turn, if you’re old enough to remember the song) there’s someone out there who hates it.

Another person wanted to know what British sprouts are. This is probably about eating brussels sprouts at Christmas. And if it isn’t, that’s what they landed in the middle of anyway.

Next topic:

Sex

Someone wanted to know about “Britain aunties hot.” I’m guessing that’s about sex, not weather. I’m also guessing they didn’t find what they were looking for here, but who’s to say what gets another human being going? As long as they don’t bother me or anyone else who isn’t interested, that’s fine.

Another search was for “sex maniac american english.” This may be about language—do we use the same phrase? Yes, dear, I believe we do. Or it could be about a person. Or—. Oh, stop. I don’t want to know.

Someone wanted to know about a British sex scandal in 2015. I’m sure there was one but I can’t think what it was. I’m pretty sure I didn’t write about it.

Tea

Now that fewer people smoke, what should follow sex if it’s isn’t tea? The most charming of these questions read, “dropped by to have a nice cup of tea.” Since they didn’t physically do that, I’ll guess the phrase was all they could reconstruct of something they once read. I have a post that uses the phrase “a nice cup of tea.” Link made. The search engine congratulated itself and went home for the day.

Several people seem to have been looking for a poem about—or possibly called—tea on the lawn. One wanted an explanation, others were only looking for it. I tried Bartleby, which is good at tracing down literary references, and I got nowhere. I began to suspect that some class somewhere had an assignment involving the poem and googling is what passes for research these days. (Damn, I sound old. And crabby.)

Anyone know the poem?

After a week or two, the queries disappeared.

Boaty McBoatface

This was another popular item. Queries included: “boaty mcboatface not the titanic” (unarguably true, even if I don’t know what it means), “where are the answers to boaty mcboatface post?” (I’m not sure; where are the questions?), and several references to Boaty McBoatface and Blackadder. I seem to have become an official Boaty McBoatface site. I couldn’t be prouder.

Weather

Someone wanted to know how cold it gets in Cornwall. Answer: not very. That’s not a scientific measurement, so how about this? In the ten years I’ve lived here, I’ve seen it drop below freezing at night, but not all that often. I can’t remember a day when it didn’t rise above freezing. I won’t swear that it’ll always be like that, but ten years seems like a fair sample.

Searches that made sense

People looked for anglophile blogs, for Americans in Cornwall blogs, for Americans in Britain blogs. A couple of people, bless their hearts, typed in my name and The Divorce Diet, which (she said casually) just happens to be my most recent novel. It was only a few people, but they makde me feel good.

Strange searches

“thanksgiving.hoo.” No idea what this means, but I expect they landed on a post about Thanksgiving. Hoo, boy.

Now that I’ve bumped those two words up against each other, if anyone else googles thanksgiving.hoo, that’s where they’ll land.

“gotten manor isle of wight.” I googled this and didn’t find my blog, but I may not have gone deep enough. I can’t reconstruct the sentence that brought gotten close enough to manor to set off sparks, but I’m sure it’s buried in here somewhere. Several Gotten Manors exist around the country, along with at least one Gotton Manor.

“lonetransparency.blogspot.” I googled this and ended up on Pinterest. Want a pair of transparent socks? Or a shot glass shaped like a cowboy boot? That’s what I found there.

“cornish story book with work camp.” Googling this brought up a bunch of storybook links, including one featuring the Famous Five—a series of British kids’ book that includes the worst line of dialogue ever written: “Woof woof,” said Timmy.

Timmy, in case you’re worried, is a dog.

I know, if you’re British and over I’m not sure what age, you probably have a warm spot in your heart for the Famous Five books, and I don’t want to be either culturally insensitive or just plain snotty, but they’re really, truly, completely awful. “ ‘Woof woof,’ said Timmy”? Come on.

“shiner book uk.” I have no idea what this means. Neither does Google, which asked if I wanted shiner bock. Oddly enough, another question was about “shiner bock uk.” Which seems to be a beer, although Google also offered me stain removing powder.

Strange searches that almost make sense

Someone typed in, “improving myself and the lord’s house.” If this turned up on a religious bloggers site, it would make sense. Here, though? I don’t do religion. I don’t do self-improvement. I don’t mind if other people do as long as they don’t get all evangelical on me. I can only assume that the search engines are developing a sense of humor.

One person typed, “remembering latin grammar.” I never knew any Latin grammar to remember or forget but may have used the phrase Latin grammar in writing about a few absurdities that have been imposed on English because they echo Latin grammar.

Damn. I’ve used the phrase again, increasing the chances of muddying some poor soul’s search for information about Latin grammar. Whoever you are, I apologize.

Someone else was looking for “notes from the avon and somerset police.” Sigh. If you need a matchmaker, don’t use a search engine. I did mention the Avon and Somerset police. My blog title uses the phrase notes from. Put the two together and you have something other than what the person was looking for.

And finally, “strunk and white lawnmowers.” Bizarrely enough, I know exactly what this one’s about. It has to do with the distinction (in American but not British English) between that and which, which (not that) the grammar reference by Strunk and White illustrates with a couple of sentences about lawnmowers.

How strange is it that someone with a lousy memory can pull that out of the murky depths, without having to look it up? I didn’t remember writing about it, but I did, and if you want to find it, it’s here.

Nine reasons I ignore SEO

Let’s start with basics. SEO is short for search engine optimization. Bloggers (along with other people, but never mind them) obsess about it. Our goal is to lure in innocents who are searching the internet. Won’t you step into my parlor, said the blogger to the fly. Won’t you read 107 of my posts and hit Follow and stay here forever, thus bumping up my stats.

Stats? They’re the things that tell you how many people read what bits of your blog, and what country they’re from, and assorted other stuff, and they’re never high enough. We all want more, more, more.

So to get more people to stop by, you try to make yourself as visible to search engines as possible. You optimize yourself. You dig a niche out of the crumbling riverbank of the internet. Or maybe that’s the crumbling riverbank of what was once your creativity. The metaphor’s a little crumbly itself, but I’ll come back to that issue about creativity. You do all sorts of stuff, some of which borders on the corporate (all that stuff about becoming a brand) and some of which works at least some of the time.

Yet another irrelevant photo

Yet another irrelevant photo: flowers.

If you’re good at it, you provide what searchers looking for and they’re happy and either stay or come back, and you’re almost happy, although your stats are still never high enough. Addiction’s like that. You check your stats and see that your views have shot up. Or that they haven’t, in which case you tweak your S. You maximize your O. You tone down that pesky E.

You check your stats again. You remind yourself that yesterday’s stats won’t have changed but you check them again anyway. Because addiction’s like that.

I do check my stats, partly because I’m addicted and partly because the questions that lead people to my blog can be bizarre and finding a particularly good one adds a dash of insanity to my day. The insanity I generate on my own isn’t half as much fun. But the serious SEOing? I’ve read about it. In spire of what I’m saying here, I’ve appreciated the advice and learned from some of it. I’ve even made good use of some of it. But it has a way of taking over your brain. So although I’m not arguing that anyone else should follow my example, for the most part I ignore it.

Before I go on, I might as well admit that as I wrote this I couldn’t help imagining people arguing with me. So if you want to, argue with me. Or agree. It’ll make an interesting discussion. And to the people who write about SEO and do it well, I do appreciate what I’ve learned from you. It’s just that taking it too seriously was threatening my writing.

Why am I offering you nine reasons? Because the internet loves numbered lists. Offer people three reasons they shouldn’t use nail files, eleven ways to charm wild rabbits, or five reasons to paint their walls midnight blue, and they’ll click on that link. Or a certain number of them will. Even though they’ve been terrified of rabbits since childhood, their landlord does the painting and only buys white, and because their English isn’t great they only understand file in the context of papers and file drawers, so nail file makes no sense to them. But it’s a list. It involves numbers. The just have to click.

So. I ignore SEO because:

  1. I hate numbered lists. They’re about simplicity, and life isn’t simple. The interesting stuff—and most of the good jokes—involve complexity. It’s true that numbered lists are a nifty organizing tool, but honestly, people, they’re not the only one. They’re overdone.
  2. What people are looking for from numbered lists, whether they know it or not, is advice. I don’t give advice.
  3. If I do give advice, it will be in a moment of weakness and highly suspect. I advise you to ignore it. I have your best interests at heart here.
  4. SEO is about niches and I don’t exactly have a niche. Travel? Not really, although travelers may be interested. Expat? Expats are nothing but immigrants with a coating of education, money, culture, invisible ethnicity, or some combination of the above. If other people want to call themselves expats, fine by me, but I’m an immigrant. Google immigrant blog, though, and you’ll find one or two, but mostly you’ll find sites campaigning against immigration or offering information and advice about how to immigrate. Immigrant blog is not a niche. Besides, people trying to immigrate are so desperate for a toehold in this hostile world that making jokes about it from my own safe position borders on the obscene. Or forget borders. It’s planted dead center in the middle of it. Is this a humor blog, then? There’s something dismal about hanging a sign above your work saying, “This is funny.” When I worked as an editor and a cover letter told me the enclosed was a humorous article, I counted myself forewarned. It wasn’t. Ever.
  5. Even if we were to decide that in spite of everything Notes is to some extent an expat blog (I read several, and a couple of them are funny; others are worth reading for other reasons), that doesn’t mean expats are the only people I want to talk to. Or even the main group. I write for anyone who’ll laugh at my jokes, anyone who wants to know about living in Britain, anyone who wants to read about the oddities of living in a culture that isn’t your own. There aren’t enough people in those categories as it is, so why narrow things down? I know, I know: When you define your target audience you’re not limiting it. If you know where to find your audience, you can address it. Book publishing works on the same principle. You write a cover letter or book proposal and say, “This book will appeal to 36-year-olds who have never had a manicure and who didn’t wash their dishes yesterday.” Niche marketing holds that men don’t want to read about a woman protagonist, whites don’t want to read about blacks, adults don’t want to read about children, straight people don’t want to read about gays, etc. etc., ad fucking nauseum. To sum that up, dominant groups don’t want to read about non-dominant ones. It you’re in the non-dominant group, you’re niche. If you’re in the dominant group, you’re mainstream. Unless of course a niche book breaks out, at which point we all worship it. What am amazing writer to have done that. What wisdom. What a gift it is to be so deeply rooted in a vibrant culture. Do you spot just a touch of irony in that? [If this weren’t a numbered list I’d start a new paragraph here, so take a small breath.] I have yet to find the niche that makes me think I’ve found mine. Niche-ing makes sense in some situations: if you write about blogging; about food; about parenting, which is usually code for mothering; about travel; about books; about writing; about transgender issues; about hunting wild mushrooms in Maine; about politics or a given political outlook—about any established or sharply defined category. But some of us sprawl between categories. Some of us write in small categories and want to break out of them. It doesn’t necessarily mean we’re not focused—we may keep a tight focus on our awkward topic. But we don’t fit neatly into an established category, and I, at least, don’t want to narrow what I’m doing in order to fit.
  6. (And this is, really, the main issue) I don’t want my writing controlled by my efforts to game the search engines. Again, I have no quarrel with people who do. It works, and it’s a legitimate choice. To maximize my page views, I could, in theory, find out what people want to read and then write about it, repeating the key words in all the key places. I get a steady flow of people, for example, wanting to know why Great Britain is called Great Britain. They push my page views up and I like this because (a) it makes me feel good and (b) I’m hoping that when my next book starts making the rounds, the blog will convince a publisher to consider it with just a bit more respect, so my stats may have an impact on something of more use in the world than my silly damn ego. People also want photos of cats. And dogs. The appetite for them is endless. Should I be sitting at my computer, then, and wondering what else people want and how I could produce it? Possibly, but if I do, will I be able to keep my writing sharp enough to make it worth reading? To the extent that Notes works, it depends on me making myself laugh. That’s not an easy river to channel, and it dries up altogether when I give too much thought to what people think and whether I’m making them happy. Which leads to:
  7. The only reason I can keep this blog fed is because early on in the process of creating it I stopped giving a rip. I ignore much of what I learned about writing, and a good part of what, in turn, I taught. And if you were a student of mine, whatever I taught you I taught in good faith. We all change, and maybe I needed to learn it before I could set it aside. But I apologize anyway. What exactly am I ignoring? I haven’t checked in with the rules in my head long enough to be sure. These days, I pretty much let myself sit at the keyboard and riff. I can’t do that and worry about SEO. I won’t complain about people who do as long as they can do it with some subtlety, but it’s not going to work for me.
  8. If you read about SEO long enough, someone will tell you to think of yourself as a brand. I am not a brand. I’m a writer. I’m a cantankerous human being. I’m any number of other things, but I’m not a brand.
  9. I did say nine, didn’t I? I lied. It has a better resonance than eight. And I’m sure the search engines like it better.

Thanks: a link

I owe thanks to Val from Quiet Season for suggesting a post about some of Britain’s more, um, interesting political parties and for providing the initial information about the Church of the Militant Elvis Party, which I would never have found without her. In true British fashion, she wrote, “Don’t worry about the link, please. (Unless you really want to.) . . . Insert grateful but Britishly-embarrassed smile here.”

I do want to. Honest. Both by way of thanks and because you have an interesting blog.

Easter eggs, crime sprees, and personal delivery

Last Saturday’s Western Morning News had a story about a “£300,000 rural crime spree” in which six men stole four-wheel-drives, tractors, trailers, boats, farm equipment, and–this reads like it wandered in from a different story but I swear it didn’t–chocolate Easter eggs. Thousands of pounds worth of chocolate Easter eggs. I’d give you a link but I can’t find the story online. I read it in the print edition. It was on–do you remember paper? It was on paper. So you’ll just have to trust me on this.

Or not. If you think I made it up, no harm done. I’ll get credit for a bizarre imagination.

Screamingly irrelevant photo. J. with Moose. I'll stop with the cat and dog photos soon, but everything else I've shot lately is overexposed.

Screamingly irrelevant photo. J. with Moose. Or the other way around. I’ll stop with the cat and dog photos eventually, but everything else I’ve shot lately is overexposed. Besides, who can resist this one?

How much space does it take to store thousands of pounds worth of Easter eggs? Well, that depends on how much the Easter eggs cost, which (if you were buying instead of stealing them) is another way of saying it depends on your income, or at least outgo. It might take less space than you’d think. Hotel Chocolat sells one for £75, but at Fortnum and Mason, you can drop £90 for a chocolate Easter egg or £250 for a “chocolate beehive sculpture” (sorry–I can’t take that seriously enough to leave it outside of quotation marks; I don’t want the blame for that description). And for that amount, I’ll throw in more quotation marks: It’s made from “majestic” Valrhona chocolate. Whatever the hell Valrhona chocolate is, the price went up by £50 pounds when they glued that adjective to it.

I worked in a candy factory for long enough to lost my taste for the stuff, and although I wouldn’t say they used particularly good chocolate and I wouldn’t hold it up as setting the world standard for chocolates–well, what I’m trying to say is that I’ve never seen majestic chocolate.

Fortnum and Mason can’t send the beehive, by the way. Maybe at £250 you’re not paying enough for that or maybe it’s just too valuable to ship. Either way,you’ll have to pick it up at the store.

Or you can spend your £250 at Betty’s of Harrogate and get Betty’s “Imperial Easter Egg.” Betty delivers. “Personally.” That goes in quotes too. I assume that’s personally to you, not personally by Betty. In fact, I don’t even know that there is a Betty, or that there ever was. And while we’re talking about things I don’t know, I don’t know how much she charges to deliver, because you have to call to find out–the information isn’t online–but if you’re spending £250 for a chunk of decorated chocolate, why quibble about delivery costs?

Okay, let’s get back to that personal delivery. Have you ever had anything sent to you that wasn’t delivered personally? I’m guessing the personally, in this context, means by a person (as opposed to a drone) and to a person. Even if the package is left in the garage, or with a neighbor, it’s still to you, personally. Or, if they insist on it going directly into your anxious little paws, all it means is that you’re stuck waiting around for it.

Who writes this stuff? I once saw a real estate brochure for an apartment building that said it had an indoor elevator. That’s as opposed, presumably, to a trebuchet, which is a £250 word for the kind of catapult used in medieval sieges–an outdoor arrangement that delivers you memorably to granny’s fourth floor apartment if her place doesn’t have an indoor elevator. After you arrive splat in her living room, her place won’t have glass in the window either, blurring the line between indoor and outdoor.

I’ve wandered, haven’t I? We were talking about the Easter eggs.Betty’s is 5.4 kilos of chocolate, milk or dark, If you think in pounds rather than kilos, you can either multiply that by 2.2 or simply accept that it’s a shitload of chocolate. You can also multiply, divide, and go into shock over how much you’re spending per pound. Or ounce.

From Betty’s site I went to Cadbury’s, which asked how much I wanted to spend. The answer was, Oh, lots! and I clicked on the most expensive category, which was “over £50.” That’s me,the reckless spender, but the best they could do for me was offer hampers–enough stuff thrown together to take the price up to an even £50. Given where I’d just come from, I wasn’t impressed. So I checked out Lidl’s, the discount supermarket, where I could buy a bag of chocolate (I think) mini-eggs for £1.29, and they’ll ring them up at the cash register for me personally. After that, I can personally carry it out to my car, munching as I go. Except that I used to work in that candy factory and I’m immune to the lure of anything but good (although not majestic), very plain dark chocolate.

So–returning to the actual story I was telling, and you may have forgotten that there was one but I haven’t–it’s not clear how much storage space the stolen Easter eggs needed. Especially since the Westy didn’t say how many thousands of pounds of Easter eggs it was talking about. The Westy‘s like that. It tells you what it tells you, which is often that the neighbors were shocked and horrified, and leaves out what it leaves out, which can be a great deal. But it does spell neighbors with a U. Always.

Before I leave the topic entirely, I need to credit the members of my writers group, who pointed me in the direction of the Betty’s of Harrogate egg. They’re wonderful, and every bit as strange as I am.

If you celebrate Easter, have a good Easter. And if you don’t–well, neither do I. Whatever you believe, don’t steal any Easter eggs, okay? At the end of it all, you just eat them (it’s too late in the season to sell them) and eating a £250 egg–well, what does that leave you with?

Important stories from the British press

What people lose

You can learn a lot about a country by what it leaves behind. So what does Transport for London report having found on the city’s trains and buses? A life-sized Spiderman doll. A prosthetic leg. Endless wallets, phones, and tablets. Umbrellas. A judge’s wig, a room-sized carpet, and an urn with human ashes. “Enough musical instruments to form a band,” including drum kits. No grand pianos, apparently.

I’m not sure who I’m quoting about that band, but unlike some quotes that drift through the culture, this one seems to have actually been said because the newspaper article I’m stealing the information from put it in quotes. It’s probably from a TfL spokesperson.

Oh, and a brown paper envelope with £15,000. Which the finder actually turned in.

A rare relevant photo: A London tube station. Photo by Ida Swearingen

Vaguely relevant photo: Public transportation, although not in London. This is the Exeter St. David’s train station. Photo by Ida Swearingen

I don’t know what any of that tells you about British culture. That judges wear wigs and ride the tube. That someone either thinks or knows that a judge’s wig is different from a lawyer’s. That stuff drops out of people’s pockets. You know—phones,  wallets, room-sized rugs, tubas. An archeologist would have a field day.

But the real treasures are in the comments at the end of the article, where readers talk about the stuff they’ve lost on public transportation (Guardian readers write the best letters to the editor and their online comments aren’t bad either): “the will to live” (Northern Line, winter of 1993), “the woman I love” (Chalk Farm Station), “my heart” (San Francisco, which is a city, not public transportation, but what are categories for if you can’t break out of them?), and democracy (location not specified but probably also not on public transportation). I won’t spoil all the fun. A lot of the jokes are about that prosthetic leg, but not all. I’ll leave you to discover them for yourself.

Tom Lehrer said, “Life is like a sewer: What you get out of it depends on what you put into it.” That may not be entirely relevant, although in an odd way it does seem to  belong here, but it is at least a genuine quote. (In a comment, Retirementally Challenged introduced the theory that some of the best quotes never got said.) Lehrer’s comment was on a record I played endlessly when I was in my teens. He may be to blame for the way I am.

What someone bought

You can also learn a lot about a country from what it sells. Want to buy a title? One was going to be auctioned off in December with (as far as I can figure out) a starting price of £7,250. I assume it sold. Sorry I didn’t let you know about it earlier but the clipping sank into the morass I call a computer desk and only just surfaced. So let me tell you what you (may have) missed:

The lordship of the manor of Woodbury Salterton village is roughly 1,000 years old. Buy the title (lord or lady) and you can use it on your checks and credit cards. You can join the Manorial Society of Great Britain. You can—. Oh. That’s pretty much it. I suppose you could put it on your mailbox. You could try to get mail and packages addressed to you that way. I have a post about that somewhere. Good luck finding it.

And all that for just £7,250–or maybe more, since it was an auction. What a thrill.

The manor (sorry, not the title; oooh, I’m getting all English, apologizing for stuff that isn’t my fault) was mentioned in the Domesday Book. If you haven’t heard of that, it was commissioned by William the Conqueror not long after 1066, when he decided to find out what he’d gotten his paws on in conquering England. The country, as it turned out, had no football teams at the time, no umbrellas, and no tea. You wonder why he bothered. It probably didn’t even have scones, since baking soda (that’s bicarbonate of soda if you’re British) and baking powder weren’t in use yet. At least not in baking. The Egyptians used a relative of baking soda to clean things and mummify people, but for baking? Nope. Not until the nineteenth century. Next time you find a list of all the marvelous things you can do with bicarbonate of soda, see if mummification’s on it. If not, it’s incomplete.

Where were we? Titles. The Lord or Lady of Whatsit. The newspaper article gushed a bit about the title (or maybe that was the manor; do you really care?) being steeped in English history, but I wasn’t impressed. Pretty much everything here is steeped in history. When they dug trenches for sewage pipes in a neighboring village, they found the remains of a prehistoric encampment and a burial site that mixed Christian (east-west burials) and pre-Christian (buried with grave goods, and I think north-south). One person was buried east-west and with grave goods, so whatever happened after death he or she would be ready for it. So history? You don’t need a title around here, just a sewage pipe.

What the British drink

Sales of tea have gone down 6% over the past five years and ordinary teabags—the ones that make what people call builder’s tea—have gone down 13%. It’s all (or mostly, anyway) the fault of coffee. The British have discovered that coffee can be something more than instant granules stirred into hot water and swallowed quickly enough to keep the taste from becoming noticeable. Coffee’s gone upscale. Tea sales are going down downscale.

There’s an English song that I have got to find time to make fun of someday, “There’ll Always Be an England.” It’s full of pomp and Empire and flag waving, and my apologies if you love it but the first time I heard it I was in one of those situations where you can’t let yourself laugh. I built up enough residual hysteria that I splutter when I so much as read the title. But the reason I’m bringing it up now is this: If tea is losing ground to coffee, will there always be an England? And not, how much longer can we count on it?

Long enough for the British Standards Institution to publish a guide to making the perfect cup of tea. It has the catchy title “Preparation of a Liquor of Tea for Use in Sensory Tests.”

What does it recommend? According to the Independent, it says, “You need a pot made of porcelain, and there must be at least two grams of tea to every 100ml of water. The temperature can’t go beyond 85 degrees when served but should be above 60 degrees for “optimum flavour and sensation.”

The Independent then interrupts the poetic prose and steps in to summarize: ‘The perfect pot size is apparently between 74mm and 78mm wide, and 83mm and 87mm tall. Since the average tea bag contains 1.5g of tea leaves, at least two tea bags should be used for a small pot, and four for a large one.”

The tea should brew for six minutes. And you should pour the milk into the cup first. That last decree is controversial. Seriously. If we have a civil war anytime soon, it will be over whether the tea or the milk should hit the cup first.

Which makes me think that, yeah, there probably always will be an England.

Two links, one update

The Update

Karen emailed to say, “PT Barnum said ‘there’s a sucker born every minute,’ H.L. Mencken said the thing about underestimating the American public.” The quote I misattributed to Barnum is “No one ever went broke underestimating the taste of the American public. It was in response to something in the Comments and I’d link back but–oh, hell, it’s in there somewhere. You don’t really care, do you? She went on to say, “Anyway, both quotes are applicable to the Trump situation.” She signed her email, “Karen, who just blogged that John Gardner wrote a book calledThe Art of the Novel, when it’s actually The Art of Fiction (and a reader helpfully pointed that out).”

I should’ve known better than to try to attribute that (or any other) quote. I can quote lots of people on lots of subjects but always get in trouble when I claim to know who said whatever I just quoted. When I worked as an editor, I must’ve seen “kill your darlings” attributed to five different writers, so I gather it’s not just my problem. The only one of the five I remember was T.S. Elliot, not because necessarily because he’s the one who actually said it but because I had a high school teacher who called him T.S. Undergarment, so his name kind of jumps out anytime I read or hear it.

Thanks, Karen.

The Links

1, Ice Badger sent a link that just has to break out of the comments section. Somewhere in it you’ll find Poldark on mopeds. And—well, I shouldn’ve spoil all the fun. The BBC will never be the same. Go take a look. Now.

2, If you want to hear a Cornish accent (and some of you clearly do), Beat Company sent a link to a recording. If you want to check out his blog, know that it’s is in both German and English. If you can’t manage the German (and no, I can’t either), keep looking and you’ll find something you can read.

I’m assuming that if you’re here you read English.